Burberry Street Station: A Fashionable Transformation

Burberry, the iconic British luxury brand, has recently made waves in the fashion world with its innovative and creative initiatives. One such initiative is the transformation of Bond Street into Burberry Street, coinciding with London Fashion Week. This bold move showcases Burberry’s commitment to pushing boundaries and redefining the concept of a traditional fashion show. In this article, we will delve into the details of this exciting transformation and explore the impact it has had on the fashion scene.

The Birth of Burberry Street

Bond Street, known for its high-end shopping experiences and luxury brands, has undergone a temporary makeover to become Burberry Street. This transformation is a tribute to London Fashion Week, which attracts fashion enthusiasts from around the globe. The signage at Bond Street station, the roundels inside the station, and the display outside the station have all been adorned with Burberry’s signature knight blue. This eye-catching color, introduced by Chief Creative Officer Daniel Lee, adds a touch of elegance and sophistication to the bustling streets of London.

A Fusion of Tradition and Innovation

Burberry’s takeover of Bond Street goes beyond just visual aesthetics. It represents a seamless blend of the brand’s rich heritage and its forward-thinking vision. While one might expect to see the iconic nova check pattern sprawled across the street, Burberry has opted for a more subtle approach. The roundels, instead of featuring the check pattern, have been adorned with a delightful knight blue hue. This color change, along with the strategic placement of Burberry branding, creates a cohesive and immersive experience for commuters and fashion enthusiasts alike.

The Impact on London Fashion Week

London Fashion Week serves as the perfect backdrop for the transformation of Bond Street into Burberry Street. The city comes alive with runway shows, designer presentations, and industry events that celebrate the art of fashion. Burberry’s presence on Bond Street adds an extra layer of excitement to the already electrifying atmosphere. It serves as a reminder of the brand’s contribution to the fashion world and its ability to continuously redefine itself.

Immersive Experiences and Installations

Burberry Street is not just limited to the visual transformation of Bond Street. The brand has curated a series of immersive experiences and installations across the city, showcasing its iconic designs and signature elements. One such experience is the takeover of Norman’s, a renowned North London café known for its British cuisine. The café has been decked out in Burberry’s signature blue check, creating a unique fusion of fashion and gastronomy. Additionally, a traveling Norman food truck has been making appearances in key London Fashion Week locations, offering a taste of Burberry’s style and flavor.

Symbols of the House

Burberry’s presence can be felt beyond Bond Street, with symbols of the brand scattered across the capital. The new rose print, a key element of Burberry’s Winter 2023 campaign, can be seen on flags flying above Bond Street. Piccadilly’s screens come alive with videos showcasing the campaign, captivating passersby. The iconic Equestrian Knight logo makes its mark as chalk stencils on paths and in parks, adding a touch of elegance to London’s streets. Even the city’s black taxis have been wrapped in Daniel Lee’s English rose print, creating a mobile canvas for the brand.

The Launch of Lee’s Collection

The transformation of Bond Street into Burberry Street coincides with the launch of Daniel Lee’s first collection for the brand. This highly anticipated collection sets the tone for Burberry’s new era and creative vision. Lee’s designs, which can be found in-store and online, reflect his unique perspective and attention to detail. The Winter 2023 collection showcases Burberry’s commitment to craftsmanship, quality, and innovation. It is a testament to the brand’s ability to stay relevant and inspire fashion enthusiasts worldwide.

Looking Ahead: Burberry Streets Worldwide

While the transformation of Bond Street into Burberry Street is a momentous occasion, Burberry has even bigger plans in the pipeline. The brand has announced its intention to take the Burberry Streets initiative to cities worldwide, celebrating the art of discovery and exploration. Seoul and Shanghai are the next destinations on the list, highlighting the importance of the Asian market to Burberry’s global strategy. These city takeovers will bring the essence of Burberry to new audiences, further solidifying the brand’s position as a global fashion powerhouse.

The Legacy of Burberry

Burberry’s transformation of Bond Street into Burberry Street is a testament to the brand’s ability to evolve and adapt to the changing fashion landscape. It showcases Burberry’s commitment to pushing boundaries, embracing innovation, and captivating audiences worldwide. The temporary takeover of Bond Street serves as a reminder of the brand’s rich heritage and its ability to seamlessly blend tradition and modernity. As Burberry continues to redefine the fashion industry, one can only imagine what exciting initiatives lie ahead.


Burberry’s transformation of Bond Street into Burberry Street for London Fashion Week has captured the attention of fashion enthusiasts worldwide. This bold and innovative move showcases the brand’s commitment to pushing boundaries and redefining the fashion landscape. From the visual transformation of signage and roundels to immersive experiences and installations, Burberry has created a cohesive and captivating environment for both commuters and fashion lovers. The launch of Daniel Lee’s collection and the announcement of Burberry Streets going global further solidified the brand’s position as a frontrunner in the fashion industry. As Burberry continues to evolve and surprise, one thing is certain – the legacy of Burberry will continue to inspire and captivate audiences for years to come.