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The Evolution of Fashion on TV: From Suits to Streetwear

Suits to Streetwear

It wouldn’t be wrong to say that television has been a powerful medium of entertainment. Also it influences popular culture, including fashion.

Over the years, we’ve witnessed a remarkable evolution in the portrayal of fashion on TV, that reflects societal changes, cultural shifts, and the dynamic nature of the fashion industry itself.

From the sharp, tailored suits of the past to the comfortable, expressive streetwear of today, this evolution is a fascinating journey that mirrors the ever-changing landscape of style. In this article, we will be going through the evolution of fashion on TV, from suits to streetwear.

The Golden Age of Suits

In the mid-20th century, television entered its golden age, and with it came iconic characters who became synonymous with sharp, tailored suits. Shows like “Mad Men” in the 1960s, encapsulated the polished and sophisticated style of the era. Men adorned themselves in impeccably tailored suits, complete with narrow ties and polished Oxfords. Women, on the other hand, embraced the hourglass silhouette with form-fitting dresses and perfectly coiffed hair.

The influence of these shows on fashion was profound. Viewers began to emulate the style of their favorite characters, leading to a resurgence of interest in classic, tailored attire. Brands that epitomized this formal aesthetic saw a surge in popularity, and the fashion industry experienced a revival of traditional craftsmanship.

The Casual Revolution

As the 20th century progressed, so did societal norms, and fashion on TV began to reflect a more relaxed approach to style. Shows like “Friends‘ ‘ in the 1990s, brought forth a shift towards casual wear. Characters like Rachel Green became style icons, showcasing a blend of comfort and trendiness. Baggy jeans, oversized sweaters, and sneakers became staples, representing a departure from the formality of the previous decades. You can find your favorite Friends characters’ outfits super easily on TheUSASuits; so check them out.

The rise of sitcoms and dramas featuring relatable characters marked a departure from the extravagant and sometimes unattainable fashion of earlier eras. Audiences began to see fashion as an extension of personal identity, leading to a more diverse and inclusive representation on screen.

The Influence of Reality TV

The advent of reality TV further transformed the landscape of fashion on the small screen. Shows like “Project Runway” and “America’s Next Top Model“, provided a behind-the-scenes look at the fashion industry, introducing viewers to the creative process and the challenges faced by aspiring designers and models.

Reality TV also paved the way for the democratization of fashion. With the rise of fashion bloggers and influencers, audiences were no longer solely dependent on traditional media for style inspiration. The internet became a powerful platform for self-expression, and streetwear emerged as a dominant force in shaping contemporary fashion.

Streetwear Takes Center Stage

In recent years, streetwear has become the epitome of casual, yet sophisticated style, and TV has embraced this shift wholeheartedly. Shows like “Euphoria” and “Stranger Things“, feature characters dressed in a mix of high and low fashion, showcasing a diverse array of styles that mirror the eclectic nature of modern streetwear.

Streetwear is not just a fashion trend; it’s a cultural movement. It represents a departure from traditional fashion norms and places a premium on individuality and self-expression. Sneakers, hoodies, and graphic tees have become as much a part of high fashion as they are of streetwear, breaking down the barriers between luxury and casual attire.


The evolution of fashion on TV reflects the dynamic nature of the industry itself and the changing preferences of audiences. From the tailored suits of the mid-20th century to the casual revolution of the 1990s and the dominance of streetwear today, television has been a powerful medium in shaping popular culture and influencing fashion trends.



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